Be a Better Marketer by Saying “No” Sometimes
This is a similar theme to my post last week about not abandoning your niche in a down economy. It is related in the sense that by turning down work that you do not want, don’t usually handled, and is...
View ArticleDoes Your Web Site Adequately Reflect Your Brand?
Your web site, as with all your marketing materials should be consistent and reflect your brand, which hopefully echoes the value you bring to clients who hire the firm. Too few firms do a good job at...
View ArticleSurprise Your Clients!
If there is one thing I have preached over the years is to NEVER surprise your clients. In conducting client interviews over the years, I have consistently heard from law firm clients that they HATE...
View ArticleWhat’s Your Tagline and Have the Partners Bought Into It?
A lot of law firms are into taglines. I’ve been involved with the practice when I was in-house. At times I like them, and other times I’m ambivalent. The important question, however, is: Do they help...
View ArticleWhat is Your Branding Focus?
As I began to meditate in this new year about a post for today, I decided to go to the old standby 365 Marketing Meditations: Daily Lessons from Marketing & Communications Professionals by Larry...
View ArticleWhat Is Your Brand?
Following up on my post earlier this week where I talked about focusing your marketing on your brand, the question is: do you even know what your brand is? Borrowing again from 365 Marketing...
View ArticleA Firm’s Brand is Worthless…
…If the lawyers who helped establish the brand depart. That is the real lesson of Howrey’s demise, according to John Hellerman. In an excellent article published on Law360 yesterday, he points out how...
View ArticleClients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!
Over the years I have met many a lawyer who wasn’t into marketing or sales. The reason: the firm will do it. Well, the firm can’t do it. Individual lawyers must, because clients continue to hire...
View ArticleIndividual and Firm Brands Are Not Mutually Exclusive
In a couple of posts back in 2009, I talked about the importance of a personal brand, as well as its relation to the firm’s brand. Both are important, but the personal brand is more critical since...
View ArticleLegal Branding: Are You Protecting It?
When it comes to law firm marketing and business development your best efforts are only as strong as your brand. Your brand is what the world recognizes (or will come to recognize) when they think of...
View Article
